This animation was created for a contest organised by Eyeka for Kraft Easy Mac.
In this animated video, let's look into the very lives of our beloved Easy Mac ingredients and understand the reasons behind the declining popularity of this once famed dish.
Macho Roni, our soft succulent pasta has gone all buff, bulking up on muscles and excessive narcissism.
Mozza Ella, the once simple cheese, now inflated beyond recognition with ego and plastic surgery.
Slim Diary, a creamy milk no longer, his brain has long been curdled by a life of drugs and drink.
Will Easy mac allow their ingredients to stay on this road of degeneration forever! No way!
Kraft is determined to 'Bringing Tasty Back' to Easy mac, to once again satisfy the heart and stomach of the laid back, hungry dude.
I was helping my colleague to draw a scene which is close up of the 3 characters. :)
● Photoshop CS5.5
Link to vimeo to have a look on the animation:
https://vimeo.com/105935851
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